Re-orienting to the Customer

Posted by album

Which of these scenarios would you prefer as a customer?

Scenario A
You go to a holistic health practitioner, let's say a nutritionist, from whom you seek help for a skin condition. She tells you to eat lots of this and stop eating that. It doesn't really work, so you decide to visit a chiropractor. He tells you its all due to a kink in your neck and once he fixes that (after a mere seven visits) you won't have the skin problem. It doesn't help. So then you seek an herbalist, who says take this herb and rub this salve on your arms. This works!

Scenario B
You look for someone who can help you with your skin problem. You see an ad in the new age journal that says "Holistic remedies for skin problems - call 999-999-9999."

You call and make an appointment. You find out that this person has trained as a nutritionist, bodyworker, herbalist and yoga teacher. She has found out the best ways to holistically treat skin problems. She sees people with skin problems all day long, and she has a passion for solving skin problems, since she once had a disfiguring skin problem that she healed herself with holistic means. She is able to help you with a set of nine visits.

So?
So, which one would you prefer? Although it is the same number of visits and probably the same cost for both scenarios, the second one is preferable because you have someone who really understands your problem.

The feeling I sometimes get with holistic practitioners who are not customer-oriented (like Scenario B) is that they are always guessing. "I'm going to guess that my bodywork/energy/nutrition/exercise is going to help your condition x." That does not strike confidence in me.

Holistic health practitioners, listen up! Re-orient your practice towards a specific health issue that you can solve for your clients. We'll appreciate it very much!

{ 0 comments... read them below or add one }

Post a Comment

Tag Cloud

Leadville 100 Training politics Barack Obama Maffetone Method Phoenix Marathon Race reports Leadville Marathon holistic health Training Weeks movies cancer global warming RenewableEnergy SmartGrid Western medicine economics health insurance healthcare satellite television Challenging Assumptions Cheyenne Mountain 50K Commentary CuttingTheCable Google Google Android Interviews John McCain The Case for Teaching Civics in School and at Home World Future Society alternative medicine artificial sweeteners aspartame atlas shrugged consumer driven healthcare linked data pharmaceutical drugs vaccines Ancient Indian Education and Ethics Atlanta School District Receives High Marks and Scholarship Funds Biometrics Book Reviews Cheating Democratic Party Forecasting GM Hillary Clinton IPTV Kapow Memories NewsTarget Overtraining Predictive Analytics Recovery SDK Schools Build Civic Education Single Parents Pursuing Higher Education Should Seek Out Scholarships And Grants SmartHomeAppliances Splenda Stephen Barrett StephenColbert Stop Subvocalization and Start Doing Your Civic Duty The Future of Education in the US Toyota Veoh Web 3.0 Semantic Web Westminster WorstPills.org animoto apple ayn rand carbon markets cell phones controlled trials environment exercise government graphics hemp holistic make more money medical studies natural policy sandals schools scientific studies sharks skin cancer trains transportation globalwarming video vinegar weed killer wireless internet yardwork 14ers Acquaintance Affairs Agile BI with Real Time Analytics Al Gore American History Amy Holmes Assessments Can Help BenjaminBarber Bill Maher British Medical Journal Burning River 100 Bush Administration CAFE standards CPS Capitalism 3.0 Change ChangeManagement China Civic Responsibility Civic Sense Cloud Cloud Computing Coaching Columbus Ohio Computer Congress Core Values and Christian Character Cornish Current Dean Karnazes Dear Deepak Chopra Delphi method Democracy Now Deterence Digg Digital Reuse DirecTV Donkeys Educating the Youth About Civic Responsibility's Education in the Philippines EeePC Elevation Trail Enron Exxon Mobil FDA Federal Education Firefox Flash FocusFollowsMouse Fox News Futuring GIMP GMO Geek Counterpoint GeneralElectric GeorgeWBush Gerson Therapy GlobalWarming Globalization and Changes in Education Goals Golden Gate Dirty Thirty Google Chrome OS Google Chromebook Google Music Grapevine Great Global Warming Swindle HPV Hal Koerner Halal Healthy Living Heavy Higher Education and Society Highlands Ranch Half Marathon Hope Pass Horizon Report Housekeeping How to Live Before You Die Hulu IBS Injuries Innovation Investments Jay Aldous JohnRalstonSaul Joost Joseph Mercola Ken Robinson Lance Armstrong Leopard Lexus Lifetime Fitness Linux Lion Lorne Ipsum MMD Socio-Techno Plan Michael Moore Microscope Midlife Crisis Mike Morton Mohican 100 Mount Biersstadt Mount Evans Ascent NGT New Rules Newt Gingrich Nicholas Nissan North Dakota Park Barner Parkinsons PaydayLoanIndustry Penelope Cruz Photoshop Platforms Police President Prius Psycho Public Citizen Quackwatch Race Relations RayKurzweil ArtificialIntelligence KurtGodel Real Time Recipes Renaissance in America Renato Canova Republicans Research and Development Roger Waters Role of Opposition in Democratic Government RonaldReagan Ruined Salma Hayek Sherry Tenpenny Shoe Reviews Shoes Sicko Side Effects Snorgtees Socio Economics Socio-Technical Innovation Songbird Steve Jobs Support and Education TBoonePickens TED Conference Talk Ultra Taper Techcast.org Technology's Promise Thought Thunderbird TiVo Tim Long Tracking Customer Behavioral Patterns Ultrarunning Vioxx We Need to Begin Teaching Civics Again Web 2.0 Whole Foods Market Work Life Balance X11 agriculture allergies apple cider vinegar aromatherapy art beach bees biodiesel biofuels biotechnology blood pressure browser-based data integration business strategy carbon taxes chemotherapy cilantro cleaners climate change clothing coriander creativity credit crunch criminal charges crisis curry dance debt diabetes education system electoral college esthetician esthetitian fashion flame wars food safety free markets free screen recorder gardening genetic manipulations genetically modified glam-granola globalization graphic novels green economy greenhouse gases hair hair salon heart attacks hemorrhoids herbal home improvement homeopathic homeopathy hybrid cars hydrogen hydrogen RenewableEnergy iTunes innovation project inspiration insulation investing leukemia luddites lycopene marijuana massage therapy metabolic syndrome migraines milk money motion sickness music nail salon nail technician nails netbooks nominal group technique obesity occupy wall street ocean oil companies open source parenting podcast poverty statistics prostate cancer railroads reason magazine return policies salsa self-sustaining multi-terrain vehicle sex skin socialized medicine solar stevia summer sunscreen systems thinking ted talks the next web tomatoes torture trends turmeric universities wall street wind